This week Jars Ceramics launches a new showroom during the New York Tabletop Show, we take a closer look at the French brand …

Jars Ceramics will open a new showroom at 41 Madison during the New York Tabletop Show, which opens this week (Tuesday 18 – Friday 21 October).

The French brand will present, for the first time, its entire ceramics portfolio for the US market.

“We’ll showcase new stoneware pieces with rich glazes and colours including deep and moody blues, greens, and blacks in the Wabi and Dashi collections and vintage, charming pastels in the Canine collection,” says Tara Steffen, director of marketing USA.

Cantine is a fresh, modern interpretation of classic 1950s dinnerware silhouettes. The pieces are fully hand-made by French artisans. The vintage shapes with warm, soft colours reflect the subdued hues of the French riviera. Each ceramic is unique – the magic and alchemy of high intensity firing.

 “We’re thrilled to open a New York City showroom so we can bring the Jars Ceramics brand vision to life through a multi-layered experience in our new space. The showroom is designed to showcase Jars unique manufacturing aspects and engage the creative entrepreneurs who love fine tabletop: chefs, interior designers, design and lifestyle store buyers, lifestyle influencers, stylists, and media.”

The move to this permanent showroom is timely for Jars who are already known in the US market thanks to partnerships with tabletop distributors and luxury retail stores. Now, however, they will be presenting their full story – branding and products – in a cohesive manner.

Dashi is a unique range of bowls for broths, ramen, or rice with plates too

“The showroom is key step in allowing the company to chart its own course and reach out to the consumer who is selective and passionate about including fine, organic objects of beauty in their homes and on their tables and in their everyday lives,” Tara tells us.

Jars prides itself on its organic, natural approach to ceramics creation – all of its excess clay and broken raw pieces are treated and reused, for example. All clay raw materials are natural and purchased from certified quarries in France and Germany while the final clay (paste and slip) is a unique Jars recipe perfected over 150 years of stoneware production.

Jardin de Maguelone is an assortment with a subtle and matte pallet of colours, the powdered touch softens with time and use.

In short, the brand has a great story to tell and with products designed for both retail and hospitality, they have a lot to talk about at the New York Tabletop Show – visit them on Floor 16.

www.jarsusa.com

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