The quintessentially British brand, Cath Kidston, is up for sale – two years after collapsing into administration.
Sky News reported on Friday that PricewaterhouseCoopers (PwC) have been appointed by Baring Private Equity Asia (BPEA) to find new owners for the brand which captured the public’s imagination with its modern vintage style.
Nearly 1,000 jobs were lost when the brand went into administration in April 2020.
PwC has reportedly been talking with prospective buyers for a number of weeks, although their identities were unclear on Friday.
The brand’s homeware collections are a substantial part of its overall product offering which also includes women and children’s fashion and gifting.