What is the future of retail? Four experts provide answers at the online event Future Retail on 7 July 2022

Organisers of the Consumer Goods show which sees Ambiente, Christmasworld and Creativeworld take place simultaneously from 3/4 to 7 February 2023 will host an online event examining Future Retail.

On 7 July 2022, from 4 pm to 6pm this free of charge event will look at topics such as the metaverse, sustainability and omnichannel.

Moderated by Marilyn Repp from the German Retail Association (HDE), four renowned industry experts will take a close look at opportunities and trends for the retail trade of the future. What is “the new normal”? And for which visions of the future do we need to set the course now, as they will become part of daily business sooner than expected?

Keynote speaker Stefan Genth, HDE General Manager, will first address the current situation and developments in the retail sector and steer the focus from the challenges to new perspectives. In his presentation “Retail 2022: Transformation and Repositioning”, he will also discuss new consumer behaviour and the tension between city centres and online platforms.

Stefan Wenzel, Board Advisor, will then address the exciting and completely new topics of Metaverse & Web3 Hype or future – what’s behind it? In the metaverse, augmented and virtual reality technologies merge real and virtual reality. These technologies open up countless possibilities for the digital space and thus also for new business potential in retail. In his lecture, Wenzel gives a compact overview of the topics of metaverse, NFT (non-fungible tokens) and blockchain and helps to classify them for retailers and brands. He demonstrates how this can be implemented efficiently and how customers can be taken on a digital journey of discovery.

Trend expert and journalist Stefan Nilsson will shed light on the megatrend of sustainability from a retail perspective. What is sustainable, contributes to saving valuable resources, protects the environment or consists of recycled material is increasingly in demand. In his opinion, sustainability is the most important purchase criterion of the future and now is the time to actively accompany this change. How can small and medium-sized retailers adapt to this? How can they meet these new demands? What concepts and solutions are already on the market? He has the right answers to these questions.

Just like sustainability, there is no way around omnichannel: omnichannel is “the new normal” – Judith Büchl, Google Omnichannel Retail Lead, is convinced of this. She will present the Google Omnichannel Excellence Study 2022 (GOES) and explain what makes a good customer experience – online and stationary -, which retailers are already omnichannel pioneers and what is required for a seamless shopping experience.

The online event will provide retailers with tips on how to meet – or better yet, exceed – the rising expectations of their customers.


4 pm – 4.30 pm Keynote Retail 2022: Transformation and repositioning:

Stefan Genth, Chief Executive Officer Handelsverband Deutschland – HDE – e.V.

4.30 pm – 5 pm Hype or future? Metaverse & Web3 for trade & brands:

Stefan Wenzel, Board Advisor

5 pm – 5.30 pm Buy better and make it last – megatrend sustainability and its impact on retail:

Stefan Nilsson, trendstefan – Trend Expert and Journalist (presentation in English)

5.30 pm – 6 pm Omnichannel is “the new normal”: Insights from the Google Omnichannel Excellence Study 2022:

Judith Büchl, Industry Manager, Integrated Retail Google Germany

The presentations will be broadcast on two channels – in German and in English.

Pre-registration is required – once registered, you will automatically receive the dial-in link before the free event and can then take part in the presentations.

Click here for free registration:


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