Messe Frankfurt, organisers of Ambiente, are reporting “enormous demand” for the next instalment of the highly anticipated trade fair, which runs from February 3 to 7, 2023.
They say that due to the high demand, the hall layout of Ambiente has been optimised giving visitors an even more efficient way of ordering and networking. With the leading international trade fairs Christmasworld and Creativeworld taking place at the same time, participation is even more valuable for exhibitors and visitors thanks to additional business potential.

“The reactions from the market are very impressive. We have received a great deal of
trust and acceptance from our customers, as well as an unconditional desire to be placed
at the upcoming Ambiente. For this reason, we will specifically strengthen the hall
occupancy in growth areas, consistently leverage synergies and think short distances for
everyone involved at the same time. In this way, we will create an even more
advantageous link with the leading trade fairs Christmasworld and Creativeworld which
will be held in parallel and their product ranges,” says Yvonne Engelmann, Director of
Ambiente Living, Giving, Working.

Synergies for the working and furnishing worlds of tomorrow
Buyers will find everything to do with Ambiente Living, Giving and Working in the East part
of the exhibition ground. At Interior Design, in Hall 3.1, all styles relating to living,
furnishing and decorating can be experienced. In addition to exhibitors such as Blomus,

Bloomingville and Guaxs, international tableware exhibitors such as Alessi, Georg Jensen
and Stelton will also be presenting their products in Hall 3.1.

“Ambiente is an international platform where we meet customers from all
over the world. We show our new designs to existing and new customers. It’s great that
the three fairs will now be held at the same time. This makes participation even more
important for exhibitors or visitors. Meeting brands face-to-face and understanding them is
very important for sales, success and the company in the world we live in today,”
emphasizes Paul C. Knudsen, Sales Director at Broste Copenhagen.

Nuno Gameiro, sales director at Asa Selection, has a similar view: “Customers from Germany and abroad have already firmly scheduled their visit to Ambiente for 2023. As the leading trade fair, Ambiente is THE international destination for our industry. For the success of our brand and collections, it is essential to inspire people, to arouse passion and emotions.
The best way to do this is to talk to them in person. Ideas can arise spontaneously, during
an unforeseen conversation at the trade fair, it happens from person to person. Digital
offerings do not “humanize”; there is no alternative to personal encounters. The fact that
Ambiente, Christmasworld and Creativeworld will be held in parallel in 2023 is a logical
consequence of the increasingly overlapping ranges of retail concepts.”

Ambiente Dining with a large return and an optimized Hall 9
With the new hall layout in the West section, Ambiente offers visitors even more efficient
ways to place orders. The trend theme of baking will find its own place at Kitchen,
Accessories & Baking in Halls 9.0 and 9.1. Exhibitors such as AdHoc, Birkmann, DKB
Household, Fackelmann, Guardini, Mepal and Peugeot will be presenting their new
products here, including baking pans and accessories, drinking bottles, bar equipment
and kitchen textiles.

“Ambiente continues to be the world’s largest and most important
hotspot for the dining industry. We can see this in the very good level of registrations. The
demand for space in the Dining segment is so great, especially for the Clean Home
product group, that we will be optimizing the occupancy of Hall 9. Many leading
companies in the sector clearly see the need for and the benefits of Ambiente. After all,
solutions develop in encounters. Cooperative ventures are simply better initiated in face-
to-face discussions. Personal exchange is still crucial for making contact with target
groups,” says Thomas Kastl, Director Ambiente Dining.

In the Clean Home product area, exhibitors such as Albero Forte, Bama, Brabantia,
Curver, Giostyle, Stephanplast or Tontarelli will be presenting cleaning appliances,
household furniture, storage boxes or organization systems in Halls 9.2 and 9.3.
“Ambiente 2023 is the place where new business stories are born, where partnerships are
strengthened and where we can give an insight into what we do every day for our
customers from all over the world. It is a great setting to showcase and be seen. At
Ambiente, we enjoy creating inspiration that makes all the difference in building long-term,
beneficial relationships,” said Alexander Rosenlew, CEO of Orthex Group.

A wide range of promotional goods is offered by the Top Deals platform with exhibitors
such as Arte Regal, EDCO Genius, Ger-Import and Koopman, which is also in Hall 9.3.
Unchanged and with direct connections and short distances, buyers will find everything to
do with glass, porcelain, ceramics, gold, silver, table decorations or table textiles in Hall 12
at Table and Table Select.

Cristal de Paris, Dibbern, Güral, Portmeirion, Robbe&Berking, Rosenthal, Wächtersbach and Val do Sol Ceramicas will be showing their latest collections. In Hall 11.0, the HoReCa segment will present itself with exhibitors such as BHS tabletop, KAR Porselen, RAK or Steelite including the HoReCa Academy.

“Ambiente is the most important meeting place for our industry and we are all looking for platforms that can bring industry professionals together. The purpose of trade shows has changed over the years and Ambiente is the best platform for marketing in the tabletop industry. We believe we still need to touch the product to fully understand it. Also, due to travel restrictions over the last two years, we have a big gap to fill and need to spice up the
personal relationships at every opportunity. I can’t think of a better platform than Ambiente
to do this,” emphasises Erbil Askan, General Manager of Bonna Porselen, who is excited
to finally get back to business.

Visit https://www.messefrankfurt.com for more.

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