International Market Centers (IMC) has announced the successful completion of its acquisition of Shoppe Object, a design-focused home and lifestyle tradeshow and its Shoppe Online B2B e-commerce platform. Additionally, to better accommodate buyer and exhibitor preferences, Shoppe Object will shift its three-day event opening to Sunday, with the summer 2022 edition running August 14-16 at Pier 36.
â€œWe are so excited to welcome Shoppe Object and Shoppe Online to the IMC family. The community and elevated point of view that the founders have built is fresh, bold and differentiated from other markets. Under Jesse Jamesâ€™ continued leadership and vision, supported by IMCâ€™s scale and reach, there is tremendous opportunity to grow and extend the brand,â€ said Dorothy Belshaw, Executive Vice President, Chief Customer & Marketing Officer for IMC.
Industry feedback following last monthâ€™s announcement of IMCâ€™s planned acquisition of Shoppe Object has been overwhelmingly positive.
â€œI am impressed by the courage it took for Shoppe Objectâ€™s founders to break away from the tired, old trade show formula and create a completely unique trade show culture that is dynamic, sophisticated, and respectful of both the exhibitors as well as the buyers who attend,â€ said long-time Shoppe Object exhibitor Sandy Chilewich, Founder and Creative Director, Chilewich. â€œThe integral alliance with IMC offers exciting opportunities to build upon the strong foundation that Shoppe Object has solidified over the past three and a half years.â€
New Date Pattern for Summer 2022 Edition
Based on results of a post-market survey of buyers and exhibitors, the Shoppe Object date pattern will shift to run Sunday through Tuesday (rather than Saturday through Monday) beginning with the Summer 2022 edition. The next semi-annual buying event is scheduled for Sunday, August 14 â€“ Tuesday, August 16, at Pier 36 on Manhattanâ€™s Lower East Side.
Survey responses indicated three factors which influenced the date pattern shift: the importance of Saturdays in the store for retail owner/operators, the benefit of a second market weekday for corporate buyers, and less interruption of a late summer weekend preceding the start of the school year.
â€œShoppe Object has always looked to our constituents for clarity when making decisions that affect us all, and in this case, we sought direct feedback from participating brands and buyers, who overwhelmingly prefer a Sunday through Tuesday show this August,â€ said Jesse James, IMC vice president and show director. Â â€œUltimately, we aim to please.â€