Gibson Overseas has rebranded to Gibson Homewares, just in time for The Inspired Home Show in Chicago. The company also launches a new-look website GibsonsHomewares.com.
â€œOur new website and updated company name are a more relevant reflection of Gibsonâ€™s growing cross-category capabilities and brand-oriented direction,â€ said senior vice president of marketing and licensing David Nicklin. â€œThe new Gibson Homewares website is an authoritative resource, not just for all things Gibson, but for our entire industry.â€
GibsonHomewares.com is designed as a place where retail buyers can get information on all of the companyâ€™s bestsellers. Users can browse Gibsonâ€™s all-star lineup of brand partners like Martha Stewart, Tia Mowry and the YouTube sensation Babish.
â€œGibson has evolved over the last several years from a perennial player in tabletop into a housewares leader,â€ said Gibson Homewares CEO Sal Gabbay, â€œGibsonHomewares.com is part of our companyâ€™s long-term positioning and vision.â€
The website is organised both by category and by brand to emphasise Gibsonâ€™s increased brand focus.
â€œThe new website and our debut as â€˜Gibson Homewaresâ€™ in Chicago are intended to cement our role at the front of the pack across a key housewares categories,â€ Gabbay said. â€œThis is one of the most exciting times in Gibsonâ€™s 43-year history.â€