Gibson Overseas has rebranded to Gibson Homewares, just in time for The Inspired Home Show in Chicago. The company also launches a new-look website GibsonsHomewares.com.
“Our new website and updated company name are a more relevant reflection of Gibson’s growing cross-category capabilities and brand-oriented direction,” said senior vice president of marketing and licensing David Nicklin. “The new Gibson Homewares website is an authoritative resource, not just for all things Gibson, but for our entire industry.”
GibsonHomewares.com is designed as a place where retail buyers can get information on all of the company’s bestsellers. Users can browse Gibson’s all-star lineup of brand partners like Martha Stewart, Tia Mowry and the YouTube sensation Babish.
“Gibson has evolved over the last several years from a perennial player in tabletop into a housewares leader,” said Gibson Homewares CEO Sal Gabbay, “GibsonHomewares.com is part of our company’s long-term positioning and vision.”
The website is organised both by category and by brand to emphasise Gibson’s increased brand focus.
“The new website and our debut as ‘Gibson Homewares’ in Chicago are intended to cement our role at the front of the pack across a key housewares categories,” Gabbay said. “This is one of the most exciting times in Gibson’s 43-year history.”