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HomeExhibitionsBreaking: Ambiente redesigned from 2023

Breaking: Ambiente redesigned from 2023

MesseFrankfurt has announced a new-look mega trade fair with Ambiente, Christmasworld and Creativeworld to be held simultaneously from 2023.

The fairs will run from 3 / 4 February to 7 February 2023 under the collective name “Home of Consumer Goods”.

In a statement MesseFrankfurt said the redesigned offering will provide a unique, comprehensive portfolio of products and solutions and actively leverage synergy effects for exhibitors, visitors and the media.

In a second step, the Global Sourcing section of the three leading trade fairs will be merged into a joint offering and marketed internationally. This strategic development step will be supplemented by a new, regionally based Design & Lifestyle offering in Frankfurt in the second half of the year.

The news comes amid what MesseFrankfurt term as “upheaval” in the global consumer goods industry, adding that fundamental parameters are being called into question.

“Messe Frankfurt provides answers to the current changes and challenges and redefines the marketplaces of tomorrow. By establishing innovative formats at the location and internationally, we create growth opportunities, provide orientation and security in volatile times, and actively help shape a global industry in transition,” says Detlef Braun, Member of the Executive Board of Messe Frankfurt. “With our four-component strategy, we are creating the new guiding stars of an industry that is at home in Frankfurt and active and successful throughout the world. In addition to the newly created offering under the motto ‘Home of Consumer Goods’ here in Frankfurt, our existing consumer goods fairs in the Middle East and Asia, the targeted expansion of global sourcing and an innovative, regional offering are the future guarantors of success.”

“Home of Consumer Goods” is the new one-stop shop for the global order season
In a first step, spring will be rethought in the consumer goods sector in 2023 under the motto “Home of Consumer Goods”. From February 3/4 to 7, 2023, AmbienteChristmasworld, and Creativeworld[1] will be held simultaneously for the first time at one of the world’s most modern trade fair centers. The newly created combination of three successful leading trade fairs at one location at one time thus combines their strengths and thus offers an unprecedented, simultaneously available, future-oriented product range in quality and quantity. Frankfurt is once again the center of the global ordering season, boosting synergy effects and efficiency for all involved, making it the one, comprehensive inspiration, ordering and networking event for a globalized industry. This is where the hottest trends are presented and the global metatrends can be experienced and seen. 

“Frankfurt is thus the one-stop shop for the global consumer goods industry. Here the lifestyle of generations is decided and shaped. We are thus offering the industry reliability and growth in challenging times. This is where business will be done from February 2023, where people will finally exchange ideas again and define the trends that consumers around the globe will be able to experience and purchase on site and online over the next twelve to 18 months,” explains Philipp Ferger, Vice President Consumer Goods Fairs. The synergy-rich product mix will be supplemented by additional product groups and presented in a completely realigned hall structure. Under the motto “Home of Consumer Goods”, the three leading trade fairs are the future-proof intersection for all forms of retail as well as for HoReCa, Contract Business and Concept Decoration, thus strengthening Frankfurt’s importance as an international hub.

Ambiente Working, a new section of the world’s leading trade fair, builds innovatively and consistently on the successes of Paperworld in Frankfurt
The combination of home and office, lifestyle and workstyle will continue to define the way we live and work in the future. The Covid-19 pandemic has manifested itself as a catalyst for new developments, particularly in the areas of living and working. And as innovative products reach market maturity, new offerings are positioned and consumer demand behaviour changes, the marketplace must also renew itself. Messe Frankfurt is taking this as an opportunity to rethink what Paperworld has to offer and to open up completely new and unique perspectives and thus potential for exhibitors and visitors. The new design of the Working product area under the umbrella of the world’s leading trade fair Ambiente creates future-oriented impulses for manufacturers as well as for dealers, designers, architects and office furnishers. At the same time, the world’s leading trade fair is positioning itself with the new Ambiente Working living area and is recharging its product range in all its facets. Ambiente creates new impulses for the stationery sector – from contract business to the megatrend of sustainability and the perennial favorite Design & Lifestyle to target groups in the hotel and catering trade. In addition, Ambiente Giving will be further developed with the newly designed range of stationery products, including stationery and school supplies. The Paperworld product groups with matching themes will also find a new business home at Christmasworld and Creativeworld. Internationally, the Paperworld brand events will continue at their traditional trade fair venues in China, India and the Middle East.

Global Sourcing as an international brand
Messe Frankfurt already offers the largest sourcing platform outside China. The sourcing offering, which has so far been integrated into the four leading trade fairs, will be expanded in Frankfurt from 2023 under the label “Global Sourcing” and positioned at other international locations at other times. Additional markets and sales channels will thus be opened up for producers and uncomplicated access will also be created for buyers who have not previously sourced globally. To complement this, Messe Frankfurt also plans to respond to supply and demand disruptions and transport bottlenecks in logistics chains with a series of near-sourcing events. Companies worldwide are currently being forced to re-evaluate their supply chains and reorganize as a result. Messe Frankfurt is therefore creating on-site business formats in selected sourcing countries, to which buyers can travel easily and quickly in order to examine an initial selection of potential suppliers and enter into business relationships directly.

New regional format for Frankfurt and the surrounding area
In order to foster business development and the consumer goods industry, Messe Frankfurt will offer a brand-focused lifestyle and inspiration platform for the city and the region in the second half of the year, starting in summer 2023. After two challenging years due to the pandemic for the entire business travel-focused industry consisting of restaurants, hotels and service providers, the new offering not only replaces previous summer trade show platforms, but opens up an innovative growth path for the industry, which can once again be offered reliability and security here. “With our new format we create synergies and offer a new and unique inspiration and trend platform, especially for the innovative forms of retail in the region. We are thus setting a real accent for the entire industry in Germany,” says Ferger. 

Digital platforms as basis for business success
Messe Frankfurt has already been offering active help for retailers to help themselves all year round since 2019 with Nextrade, as the first order and data management platform for the home and living sector, and Conzoom Solutions, as an information and inspiration platform for the global consumer goods industry. “Two years without corresponding flagship trade fairs in Frankfurt pose considerable and in some cases existence-threatening challenges for retailers worldwide,” explains Braun. “The live ordering, inspiration and networking formats are missing. With our digital offerings, we are providing targeted support to our partners in industry and retail in this volatile situation. Nevertheless, there is no substitute for meeting in real life.” 

For more information: www.consumergoods-frankfurt.com

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