Ginori 1735 presents the brand’s first venture in the world of home fragrances – these creations designed by Luca Nichetto are timeless, scented works of art.

L’Amazzone (The Amazon), L’Amante (The Lover), Il Letterato (The Scholar), Il Seguace (The Companion), Il Favorito (The Favourite), Il Frate (The Friar), L’Addetto al Fuoco (The Fire- Master). These are the main characters in the court of Caterina De’ Medici, accompanying the Queen on her journey from Florence to Paris, are brought back to life in this first Home Fragrance collection by Ginori 1735, comprising scented candles designed in a range of sizes and colours, along with incense burners, room diffusers and candle snuffers.

Blending the figurative heritage of the Ginori 1735 tradition with a contemporary interpretation by Luca Nichetto, the LCDC collection – La Compagnia di Caterina – is characterised by signature scents which stand out thanks to the study, research and development of forms from a single design, striking the perfect balance between memory and innovation, showcasing the ultimate in craftsmanship.

In this LCDC collection, Luca Nichetto drew his inspiration from Lucha Libre masks, the illustrations of Jean-Paul Goude and graffiti art. In the designer’s creative vision, the statuesque faces of the characters become the archetypal protagonists of the collection. Thanks to the design which blends the classicism of the ancestral statues with rigorous lines, the faces and sculptures take on a mysterious, iconic dimension. This artistic alchemy of graphic symbols creates a fusion of the scents and colours which evoke the ingredients used to create the fragrances. A symbolic sensory journey, between places and traditions, linking Florence and Paris. The LCDC fragrances developed by Jean Niel, the oldest perfume house in France founded in 1779, were studied to be unique and timeless, telling a memorable story, reawakening sensations and naturally disseminating a long-lasting scent.

In harmony with creativity and art, Ginori 1735 is also setting the stage for its LCDC characters to enjoy an “afterlife”. Refills are available for individual items, to be added to each piece once the initial fragrance has run out. In this way, the LCDC characters can be combined with any of the fragrances, starting over to enjoy a new life.

Each character has its own significance, just like the packaging which bears the De’ Medici symbol, reinterpreted with a flame in the centre.

“Light My Fire” is the overarching theme which unites the main characters in the collection, these historical figures brought together by a special alchemy: The fire inside every one burns for a reason. And these characters are ready to be set alight in our homes to shine a light on these human values: Leadership, wisdom, friendship, generosity, passion, grace and ambition.

A rediscovery not only of the delight of personal passions, but also the courage to live them out. Orange Renaissance, a tribute to the Renaissance with an essence with the power to seduce and burn with love; Black Stone, the scent of mystery and of discovery, with the power to keep the fire burning in each of us; Purple Hill, evoking memories of the scent of the Tuscan hills in full summer bloom which strikes you, then lingers, and persuades you. These fragrances are designed to diffuse into the room in a light, subtle and intimate way, in perfect harmony with the environment and, especially, with the person who chose them.

www.ginori1735.com

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