Aerts NV rebrands to Fine Dining & Living

Aerts NV has rebranded to Fine Dining & Living and will continue to distribute brands such as Salt&Pepper, SP Collection, ONA, Bon Bistro, Chic and Fine 2 Dine.

The company began life 60 years ago as a traditional wholesaler distributing Salt&Pepper and Yong in Central Europe but in 2017 change its strategy into a European multi-brand company with exclusive in-house brands.

Halo, Fine 2 Dine

“All our brands focus on developing and delivering added value products for their users and this for both the retail and hospitality market,” the company says. “This new process successfully started four years ago with the launch of the brand Fine2Dine in the hospitality sector and the revamp of Salt&Pepper in the retail market.

“By changing our name to Fine Dining & Living, we’re creating a company name that truly reflects who we are and what we want to be – an organisation focusing on the dining and living experience, making it as fine as possible.”

Visit www.finediningandliving.eu

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