Aerts NV has rebranded to Fine Dining & Living and will continue to distribute brands such as Salt&Pepper, SP Collection, ONA, Bon Bistro, Chic and Fine 2 Dine.
The company began life 60 years ago as a traditional wholesaler distributing Salt&Pepper and Yong in Central Europe but in 2017 change its strategy into a European multi-brand company with exclusive in-house brands.
â€œAll our brands focus on developing and delivering added value products for their users and this for both the retail and hospitality market,â€ the company says. â€œThis new process successfully started four years ago with the launch of the brand Fine2Dine in the hospitality sector and the revamp of Salt&Pepper in the retail market.
â€œBy changing our name to Fine Dining & Living, we’re creating a company name that truly reflects who we are and what we want to be â€“ an organisation focusing on the dining and living experience, making it as fine as possible.â€