Ginori 1735 has collaborated with renowned brand ETRO on a new “Boho Butterfly” collection. Featuring a curated selection of table creations and decorative objects, the assortment is an expression of the artisanal excellence of Ginori 1735 and of ETRO’s joyful and positive iconography.

Made of porcelain, the new capsule includes a refined series of vases, valet trays, plates, candles, cups and coffee sets embellished with evocative and whimsical motifs in the vibrant colours of nature.

The iconic Paisley, enhanced with painstaking stylizations of flowers, leaves and multicolored butterflies, stars in this new creative journey inspired by exotic influences, secret gardens of fantasy, and precious finishes full of magic and imagination.

Each creation combines ETRO’s distinctive aesthetics with Ginori 1735’s high craftmanship, projecting a shared vision of quality and joie de vivre to the different environments of the house, from the perfect place setting for the table to furnishing elements. The collection is also enriched with runners and napkins in the finest cotton.

The Boho Butterfly Collection will be available from 1 December at selected monobrand and DOS Ginori 1735; in ETRO boutiques across Europe, USA, Asia Pacific and on


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