Ambiente will return to the Frankfurt exhibition halls in February 2022. Numerous exhibitors are preparing for the world’s leading trade fair for consumer goods. Why Ambiente 2022 is so important for the industry and what the participating companies are particularly looking forward to is revealed by exhibitors from different Ambiente product groups.

“In the recent year, most social encounters, meetings with partners and clients, and events have taken place either online or have been canceled. Opportunities to be inspired and find new ideas, brands and people have been limited. That’s why we see events and fairs like Ambiente as very important and we want to be there when the world starts to open again. Ambiente, as an international trade fair, is a great platform for us to build new connections and nurture existing ones”, says Helen Cheung, Senior Marketing Activation Manager at Fiskars. 

Cheung is thus addressing an aspect that has been repeatedly fed back to trade show organizers in recent months: The physical trade show format remains the first choice and cannot be replaced by digital formats, but only usefully supplemented. Face-to-face encounters are too important when it comes to forging new business relationships and maintaining existing connections.

“Commerce is about people connecting, building relationships and communicating also when things do not go as planned. Commerce needs a place to do business. Ambiente is the place for Stelton to meet the world. This trade fair is more important than ever”, says Michael Ring, CEO and Owner of Stelton.

Horst Lichter, Director of Solex Germany, is also looking forward to taking part in Ambiente 2022: “Solex Germany is looking forward to Ambiente 2022 to present for the first time to an international trade audience the innovations we have developed over the past two years and have not yet been able to show “live”. We are especially looking forward to meeting again many partners and customers we haven’t seen for many months.”    

For some exhibitors, Ambiente has also made a significant contribution to the development of the company. “Ambiente helped us build up our export business,” says Benjamin Greve, Marketing and Sales Manager at Philippi. “We ship to over 70 countries. Where else is there an opportunity to meet so many customers and partners in one place? For Philippi, Ambiente is an indispensable platform to connect with the global trade and present our latest collections. In the past, there were many great memories and anecdotes from Frankfurt. This results in great business relationships afterwards, which we wouldn’t want to miss under any circumstances,” Greve continues.

The next Ambiente will take place from 11 to 15 February 2022.

Tableware International

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