Women for Women International helps women survivors of war rebuild their lives, by enrolling them on a year-long training programme. Through the charity’s Stronger Women, Stronger Nations programme, women form support networks and learn life-changing skills, such as how to earn and save money, practical knowledge about her health and her rights and a marketable job skill.
AMARA is raising vital funds for marginalised women by donating 15% of profits from sales of Global Explorer, one of the Designed by AMARA brands. Launched on June 22, 2021, AMARA will be pledging a commitment from these sales over the course of the year-long partnership. This means that by purchasing from Global Explorer, AMARA customers will be helping to transform the lives of women living in the world’s most dangerous places.
Sara Bowcutt, Director of Fundraising & Partnerships at Women for Women International stated,“AMARA couldn’t be a more perfect partner for Women for Women International – the brand’s family values, dedicated global community and commitment to giving back and making a difference are just a few of the reasons AMARA resonates with our mission. I love the entrepreneurial story behind the brand and am thrilled sales from the Global Explorer collection will go on to have a truly global impact, helping women survivors of war become successful entrepreneurs and inspire hope for the future.”
In addition to AMARA’s Global Explorer donation pledge, the brand will also help to raise awareness and funds for the charity throughout the year in a variety of ways. Women for Women International will become an honorary sponsor of the Blogger’s Choice Award category within this year’s AMARA Interior Blog Awards. There are also a variety of sporting and social events, as well as dedicated staff sales planned, to raise funds internally throughout the yearly partnership.
Sam Hood, Creative Director and Head of Buying at AMARA said of the partnership,“I’m delighted that we’ve partnered with the incredible charity Women for Women International. They’re helping to transform the lives of countless women survivors of war across the world and provide them with the skills and support to create a brighter future for themselves and their families. We’re always looking to help worthwhile causes and the personal stories of hope and resilience, and survival against all odds from the women they serve has inspired us all at AMARA to get involved.”
For more information on AMARA’s partnership with Women for Women International, go to amara.com/content/women-for-women