Recent events it seems has turned us into a nation of ‘craft lovers’ with the Open University seeing a 622% spike in registrations for creative subjects during the first 2020 lockdown and with an ever-increasing number of us turning to craft in all forms for relaxation, as well as inspiring new businesses across a number of crafting spheres. Pottery has been called as a ‘cool hobby’, something Denby Pottery has known now for over 200 years.
Denby’s current campaign therefore focuses on the hand-crafting of its ceramics; the hands behind the handcrafting as well as the craftsmanship behind it. Alongside rich stories about the people who make their unique pottery on the same site where the pottery was founded in 1809 and the fascinating craft techniques of ‘jollying’ and ‘fettling’ clay, is its ‘Makers’ Month’. A month-long feature running throughout June to celebrate and champion a number of inspiring Crafters and Makers, who share Denby’s passion for the art of careful process and sustainable methods. Resident Denby hand thrower, Sean Flint, for example will be demonstrating how to throw a unique piece of pottery which consumers will be able to view online and each of the Community of Makers Denby is championing will be sharing their stories and tips on Crafting at home.
During the campaign Denby is also unveiling new collections to its Home Décor portfolio including hand-thrown Prestige Home Décor Vases and new Collectables which brings to life 1930s archive designs, including Marmaduke the rabbit and Byngo the French Bull dog.
Denby has assets available for retailers to share which include images, insights into pottery techniques and a full calendar of events for June plus much more.
Hayley Baddiley, Head of Brand at Denby said, “For over 200 years, Denby’s skilled potters have been perfecting the handcrafting techniques used to create our beautiful ceramics. Every piece of Denby tells the story of the people and processes involved in its creation. This new campaign and June’s ‘Makers Month’ is a chance for us to celebrate quality craftmanship and creativity from our potters as well as other British makers for the craft-curious to enjoy.”
Follow @denbypottery on Instagram and throughout June’s Makers Month to get involved in the craft-themed experiences.
Plus, head to www.denbypottery.com to discover more about Denby’s British craftmanship and their brand-new collections.