Lenox Corporation, a leading supplier of tabletop, giftware and home entertaining products, has announced it has acquired Oneida Consumer LLC. The deal includes all existing Oneida Consumer LLC branded tabletop products including flatware, dinnerware and cutlery.

With its recent acquisition of Hampton Forge and now the Oneida tabletop brand, Lenox has a portfolio of brands and products with significant consumer recognition across the range of retail channels.

“All of these great brands have served as industry leaders in their respective categories, reaching a broad consumer base,” said Bob Burbank, CEO of Lenox Corporation. “As one family, our products are sold to thousands of retailers including specialty and department stores, mass merchants, warehouse clubs and grocery stores across the U.S., Canada and international markets worldwide. This new combination of brands and array of products will create unprecedented growth opportunities within our existing customer base, and open new distribution world-wide. We are delighted to welcome Oneida and its array of flatware, dinnerware and cutlery products into the Lenox family.”

“I believe the combination of these two iconic brands creates a truly dynamic consumer product company,” states Mark Eichhorn, CEO of The Oneida Group. “With the brand management expertise and product and supply chain knowledge that Lenox possesses combined with their commitment to reenergize and grow the beloved Oneida brand, I believe that Lenox is the ideal steward for the Oneida brand.”

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