Organisers of the International Consumer Goods Show – a one-off hybrid event for 2021 encompassing Ambiente, Christmasworld and Paperworld – sent a strong message to the global business industry yesterday; companies do need trade shows and things will get back to normal.
Speaker Nicolette Naumann, vice president, Ambiente yesterday said: “Corona has changed our world… and the trade show industry has been hit at the heart” but she reassured “there is a real need for trade shows… the bare bones of business are workable but we miss the real connection with people and products…we believe our business will bounce back.”
Nicolette was joined by Julia Uhereck, group show director for Christmasworld, Paperworld and Creativeworld for an online briefing about the upcoming International Consumer Goods Show, revealing the MesseFrankfurt organised event has so far attracted 2,000 exhibitors from 63 countries. However, both speakers were eager to point out that all shows would return to normal in 2022.
The event will have a strong online aspect with dedicated Digital Days designed to ensure international reach. The Digital Days will take place parallel to the physical trade fair and offer even broader networking for all industry participants from around the world – including those who will not be able to travel to the event in April 2021 due to possible travel restrictions.
“Thus, the International Consumer Goods Show 2021 offers the best of both worlds: The irreplaceable live trade show experience on site and an online matchmaking and networking platform that primarily drives new customer business. We are thus enhancing the function of a trade fair. In addition to the event at the Frankfurt exhibition grounds, the Digital Days in the virtual space will create opportunities to generate leads, make direct contact with customers and significantly increase the reach of our corporate presence,” says Julia.
All participants benefit from new additional digital features for interaction and networking. Based on the three pillars Matchmaking (for new contacts and meetings), Live-Stream (for knowledge transfer and inspiration) and the order platform Nextrade, visitors have the opportunity – parallel to the face-to-face event – to network, be inspired and order directly.
There will also be semblances of familiarity with two Trends areas and a Talents area – something organisers were keen to include to encourage fresh design talent.
Erdmann Kilian, director marketing communications/press hosted the online event.
Fact! The International Consumer Goods Show will be hosted in the newly planned in Halls 8, 9, 10, 11 and 12. Buyers will find the Creativeworld offerings exclusively online on the Digital Days platform.