Demand for quality coffee products has increased dramatically over lockdown periods in the UK, says Nigel Morrison – consumer and trade marketing manager at Melitta UK.
Speaking to Tableware International (full interview available in our upcoming December issue), Nigel says consumers were driven to recreate their usual coffee shop tipple from home.
“Suddenly our e-shop saw a huge spike in sales as the demand for filter coffee machines and coffee makers grew. Some of our best-selling products during the period of lockdown included the new AromaFresh Grind & Brew Therm filter coffee machine with its unbreakable insulated jug and also the Look V Timer filter coffee maker.”
While Melitta might be a brand better known in kitchen circles, they are not averse to creating porcelain products – namely, their Pour Over Sets.
Available in pastel blue, grey, pink and yellow, the Classic Edition Pour Over Set includes a stylish 600ml porcelain jug, a porcelain filter (which is the centrepiece of the Pour Over range) plus five Melitta filter papers to ensure the perfect pour.
This new range complements Melitta’s current intense red and white Heritage range.
See the full interview in the upcoming December issue.