Fashion powerhouse Benetton has paired its stylistic prowess with Bergner’s skill and know-how, resulting in the exciting launch of Casa Benetton.
The creative collaboration was first mooted between the two companies at the start of 2019, with Casa Benetton finally coming to fruition with a limited launch this summer, before a full assault on retail follows.
A riot of colour, this collection – which includes tableware and an assortment of kitchenware – is a veritable expression of all Benetton stands for. The concept behind the collection is to bring colour into everyone’s home, perfectly marrying with the brand’s globally recognised slogan; United Colors of Benetton.
Emphasis has been placed on strong primary colours – think yellow, red, blue, green – visually linking Benetton’s brand message to the tableware assortment.
The team at Bergner are working to develop new and fresh ideas with lots of interesting concepts coming to fruition soon. While the initial launch of Casa Benetton has been in the EU, Bergner is developing the market in the USA, Canada, LATAM, Asia and MENA, with plans to launch in these territories by 2021.
Despite launching a new collection in unprecedented times, Berger says retail response has been strong. Feedback, thus far, on the collection has been positive, despite such ambiguous times.
Interestingly, Casa Benetton’s colourful décor has been highlighted as a huge plus, having a positive impact on consumers, evoking happy feelings and that has been a huge contributing factor to the collection’s success so far.
By 2021, Bergner plans to have Casa Benetton available in all Benetton stores and on the Benetton webshop.